L’Oréal Paris - Glow
For this project, the goal was to focus on creating a 3D spectacle for a well-known brand. The idea was to showcase sophisticated lighting, textures, and colors; and what better way to do that then to pick a product with vibrant natural ingredients. We chose Loreal because of the upbeat, fun, and warm environment that the brand portrays. There was also a secondary goal of incorporating X-particles, simulations, and live action elements to really push the realism of the product’s ingredients.
Project Breakdown
Take a look at some of the process, and how our spot for Loreal Sublime Glow, came to be!
Inspiration
Inspiration
Lighting/Texturing
Lighting and texturing was crucial to this project. We wanted to make sure that the environments that our ingredients were in, felt natural and realistic. This required us to work on lighting that was dynamic and textures and colors that popped.