References

The North Face - Eco Trail 2P

Using the “Eco Trail 2P” camping tent from The North Face as a base product, we set out to create a spec piece that showcased the various parts of the tent, and juxtaposed them with elements from nature.

Our main goal for this project was to develop a piece that contained interesting visuals, but also felt grounded in reality, with the use of realistic environments and textures.

To kick off this project, we started collecting inspiration from various environments. These environments would then dictate the scenery and materials that our tent parts would be paired with, creating a linear path through the creation of a tent.

These sketches were just the beginning of the ideas we laid out. Keeping dynamics and composition in mind, we thought through different variations of how we could showcase these products in an interesting way, while still connecting them to the environment they were in.

Storyboards

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